TikTok is introducing a fresh option that enables them to reduce the amount of AI-created content appearing in their streams. This move comes as the service disclosed that it presently contains more than 1 billion content made with AI.
Trial and Implementation
The update is undergoing trials over the next few weeks before a widespread rollout. This development comes amid a surge in content created by AI, fueled by recent AI video creators.
AI Proliferation Online
It has been noted that nearly a tenth of the fastest-growing video streams on another major platform exclusively feature AI-generated videos. A large amount of this material is considered “AI slop”, a label for substandard, mass-produced content that is often nonsensical or surreal.
Our research shows that numerous viewers appreciate content created using AI tools, including computer-generated images to informative clips, and we intend to provide users the option to see more or less of that, based on their own choices,” commented a company executive.
AI on the Platform
The platform disclosed that there are presently 1.3bn videos on its network identified as AI-generated. Collectively, in excess of 100 million pieces of content are submitted to the platform each day, making clips made by AI a minor portion of its overall inventory.
How to Adjust Settings
Users will be able to limit or boost the level of AI content they view by accessing the “manage topic” option in the platform and choosing the AI content topic. Additional categories that currently be modified under the tool encompass politics, style, cosmetics, and movement.
Content Labeling and Policies
The platform’s rules mandate content makers to identify “realistic” AI-made content, and it bans harmful deepfakes of well-known individuals or crisis events. Any realistic artificial content that is unmarked can be deleted under its user guidelines.
In addition, the service will now add an AI-generated tag to content produced via its built-in AI features, or detected by an industry-wide initiative for spotting artificial media. This step is aimed to deter users from trying to bypass the disclosure requirement.
Educational Initiatives
The platform is also establishing a two million dollar awareness program for experts and organizations to develop informative material about using AI responsibly. This initiative will support educational bodies focused on training programming and robotics.
Platform Protection
The platform has defended its content review process, during discussion over intentions to cut jobs for hundreds of safety staff in the UK. The company is set to reduce 439 jobs in its content moderation team in the UK capital, with trade unions and internet security professionals raising concerns that humans are being replaced by machine-led review.
A trust and safety lead stated that staff-based oversight would remain essential, but artificial intelligence can protect employees by eliminating the most harmful content before it is viewed by staff. The company announced a significant reduction in shocking and graphic content seen by safety staff over the previous year due to reliance on its automated systems.
We believe it is crucial to balance staff and AI to ensure user safety,” the executive stated. “We’ll have people as involved in the system, but we also think it’s extremely critical to reduce exposure to harmful content as swiftly, which is where a lot of the machine support is making a difference work at speed.”
